![]() ![]() Indeed, in the iOS version, you can buy content on the Amazon web site, but not linked from the app itself.Īmazon was the first to end-run this with the Kindle application when Apple first put these business rules in place in 2011 - it simply removed the Kindle Store functionality, and added language about logging in with your Amazon account to download subscribed content that conformed with Apple's policies. ![]() Other companies such as Amazon have found a way around this, by displaying content that has been bought or subscribed to externally, like the Amazon Music and Amazon Video apps, which essentially are "benefits" of already being an Amazon Prime member, and most of the content consumed is under the auspices of being part of Prime. ![]() While Apple does not require apps like Spotify to use its billing service - which takes an aforementioned 30 percent cut on every transaction - you cannot advertise you have the ability to buy subscriptions outside of the app itself. We look at how the influx of Apple devices is changing the tech landscape in business. Once a pariah in the enterprise, Apple has quietly emerged as a darling of executives and professionals because of the ease of use of the iPhone and the iPad. Apple in the Enterprise: A Strategic Guide ![]()
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